Burke Marketing, founded in 2000 by industry veteran Patty Burke, is a consulting firm with a unique approach to marketing strategy, planning and management services for high-growth technology companies. Patty and Liz Arrington bring complementary skills and experience, and have worked together for nearly a decade developing methodologies and tools that deliver actionable solutions to client challenges.
Prior to founding Burke Marketing, Patty held VP-level positions with Silicon Valley companies for more than fifteen years, providing hands-on leadership in product marketing, product and corporate positioning , and sales and business development strategies.
Patty Burke
- Ramp Networks, Vice President, Marketing
- Pioneering Internet hub/router/firewall for small business
- 1st marketing executive, managed product/sales/marketing strategy, Interim VP Sales, Support
- '99 IPO, acquired by Nokia in 2000
- Madge Networks, Vice President, Corporate and Americas Marketing
- 1st US-based marketing executive for UK network equipment company, grew from $28M to $500M
- '93 IPO, enterprise/international channels, 40 staffers worldwide
- Symantec, Vice President, Marketing
- Worldwide marketing strategy, branding, advertising, PR, distribution, channels
- Led design and development of 'yellow box' branding - still in use today
- Director, Product Marketing, Peter Norton Computing (acquired by Symantec)
- Regis McKenna, Inc., VP, GM LA Office
- Early career in consumer and sports marketing, Texas Rangers Baseball
- Caltech Entrepreneurship Marketing Mentor
- B.A.- University of Texas
Liz Arrington
Liz adds extensive international go-to-market experience and expertise in corporate venturing and innovation to the Burke team.
- Media Arts - VP Strategy (Singapore)
- Established strategy arm of e-business consultancy serving multinational technology, media and financial services clients
- Developed internet-enabled, multi-lingual solutions for pan-Asian Internet- sales, marketing, and knowledge management initiatives
- VIA International, Managing Director, Asia-Pacific (Singapore)
- Co-founded and led Asia-Pacific practice of London-based routes-to-market consultancy
- Advised on regional marketing and sales strategies, programs and metrics for MNC and regional clients
- Provided fund-raising and venture development guidance for Asian start-ups; edited Singapore Venture Capital Association Newsletter
- Mitsubishi International Ð Business Development Manager (Palo Alto)
- Led Silicon Valley business development and corporate venture investment
- Certified as Bell-Mason Venture Development Framework assessor
- Early career in government relations
- MBA (Marketing & Finance) - Wharton, A.B.- Harvard
Both Patty and Liz are both recognized experts in market expansion and go-to-market strategies for high-growth companies, and are frequent industry speakers on topics ranging from segment selection to marketing planning and product launch. Patty and Liz serve on the advisory boards of several privately-held companies and provide consulting services to the portfolio companies of leading venture capital firms.
