Companies turn to Burke Marketing when they see opportunities to:
- Identify and prioritize new markets for their products or services
- Re-position products and services in highly competitive markets
- Develop alliance, service and integration strategies to meet customer 'Whole Product' requirements
- Define and launch new product and service categories
Burke Consulting brings a pragmatic, action-oriented approach to client engagements. The Burke team includes domain experts in SaaS, wireless, security and Web 2.0, along with functional expertise in product planning, market research, channels, creative, blogging/social media and digital marketing. We use the proven 'Voice of the Customer' primary research methodology, bringing real-world input to the strategy and planning process. Our close-knit team of industry veterans brings a range of line management and consulting expertise, with experience with both large multi-nationals and venture-backed start-ups. Recent client engagements include:
SaaS, Software:
BlueRoads, OpSource, GetActive/Convio, BeVocal/Nuance, Everyone.net
Wireless, Telecom:
FusionOne, InnerWireless, Mobidia, Cisco
Security:
McAfee, Sana Security, SonicWall, Tricipher, Core Security
Web 2.0, New Media:
Coghead, ClickShift/WebTrends, InsideTrack, Avidence, RipCode
Working with senior executives, we achieve actionable results by facilitating buy-in and internal 'ownership' of execution strategies and plans. The result: Optimized market segmentation strategies, market and customer-driven corporate and product differentiation and positioning, and concise, compelling messaging. Contact Burke Consulting to find out more, by clicking here.
