Burke offers a range of marketing and business strategy consulting services. Deliverables for consulting engagements are based on market data from in-depth Voice of the Customer (VoC) meetings, combined with web and other secondary data.

Burke Deliverables - Product and Market Strategy

Whole Product Roadmap
- Define Core and Augmented product features, services and intangible elements to match specific segment requirements

Positioning, Message Architecture
- Recommend differentiated positioning and supporting message model---a fundamental building block for a successful product roll-out

Sales / Buying Process
- Buying steps, organization roles, influencers, preferred sales approaches

Segment Sequencing
- Identify most attractive segments that match product capabilities, recommend market entry strategies and segment sequencing

Market Validation, Sizing
- Qualitative and quantitative analysis to develop a defensible TAM, SAM, SOM for use in business planning and fundraising

Competitive Analysis
- Market intelligence, competitive offensive and defensive strategy development

Partner Strategy
- Technology, channel, integration partners to meet segment expectations

Services Strategy
- Expectations for support, documentation, training and relationships

Other Burke Services

Marketing Plans, Launch Plans
- Detailed plans including objectives, key programs, timelines and budgets
- Focus on use of digital marketing, social and viral media

Interim VP Marketing, Marketing Advisor
- 3-5 month part-time assignments to kick-start a project or strategy during the VP/CMO recruitment process
- Retained marketing advisory services

Training Workshops, Roundtables
- Marketing Bootcamp
- Segmentation for Start-ups
- Product Positioning Training for Technical Product Managers
- Product Planning Process
- Product Strategy Workshop
- OEM Marketing and Sales Training
- Strategic Planning Process - Executive Team Facilitation

Venture Due Diligence
- Market Opportunity Analysis
- Market Research, Market Sizing